Indian economy is growing at a steady rate thanks to large investment and governmental measures to ensure continuous industry expansion in the country. But contribution of food industry couldn’t be neglected, latest trend waving in country regarding fast food consumption has captured eye of international as well as domestic investors. India has become the centre of foodservice chains, number of consumer increased year-by-year. Dozens of fast food brands start operation every year collectively in metropolitan cities such as Delhi, Mumbai and Bangalore. Food restaurants are performing well, but burgers occupy top food responsible for phenomenal growth. Burgers are latest trends and fashion in fast food. Year 2015-16 was good for industry as new cost effective burger franchise chains penetrate local markets. The size of market has increased but there is still enough potential and space left for new comers. The fast food market in India is immensely expanded in major cities; several urban and semi-urban populations have also shown great interest so better chances are waiting to earn huge money.
According to surveys, in country like UAE and Dubai near about 5500 restaurants opened to cater to a small population approximate 3 million. On the other hand Indian population is 1.2 billion but restaurants chains running at present aren’t enough to fulfil all needs and wants. Burgers are widely accepted as top categories fast foods around the globe. On estimation burgers make 20 percent of fast food market in India and become of the famous foods. During festive seasons, sports events and any on field activities consumption of fast food witness sudden rise. During international cricket tournaments, basketball championship, football leagues and tennis tournaments burgers are among top fast food consumed heavily by spectators. Online food service brands like foodpanda witnessed more burger orders during any sport even took place in India. Burger storm have strongly taken away other fast food craze.