With an increasing consumer population of approximate 350 million Indian marketplaces is emerged as best destination for investment. The fast food franchise segment offers lucrative opportunities for new brands/franchisors. Indian economy has been troubling due to various political activities but franchising sector is witnessing unprecedented growth. Various industry sectors are running smoothly in India as well as economic track record of franchising has been impressive over the years. Several low cost business opportunities are created due to franchise business. Among all sectors utilized franchise concept food segment has achieved enormous growth. Franchise model has empowered small business inspire entrepreneurs to sell trademark/brands to investors. For example, Box-o-burger is also categorised under medium sized brand but due to franchising the brand has achieved enormous popularity.
At present approximate 50000 franchisees running successfully in sectors like food services (30 %), IT services (20 %), retailing (10 %), entertainment (5 %), internet kiosk (3 %) and miscellaneous. All these sectors create low investment business opportunities that should be capitalized to generate huge revenues. Over a decade foreign brand operate in food and beverage sectors sell burgers and pizzas established strongly in India with the help of franchising. Consequently, several Indian companies like Box-o-burger, best burger franchise also utilized franchising to develop path to expand business dimensions. Indian entrepreneurs are striving to captured maximum market share of franchise because consumers are willing to spend, show great interest to purchase international brands and increase consumption of fast food items. All these factors set great platform for new business segments in coming years. Entrepreneurs should utilize several low cost businesses; try to amplify operational activities to groom it into bigger one. It is assumed that food and drinks industry is getting supersized and is projected to quadruple by 2020. To start new business it is the right time, thinks twice before investing on any project.