The Indian food and beverage industry has been substantially expanded on the back of occurrence of heavy investment and positive development. It is evident that India has largest share in industry. To put it other way, pizzas and burgers have mesmerized generally public which led to increase in numbers of restaurants. Especially, Box-o-burger has started ‘ franchise Burger for sale’ program in order to provide profitable and money business models to empower dreams of millions of people living on the planet.
Indian consumer behaviour
With changing consumption pattern, behaviour of consumers have transformed as the day passes. Furthermore, Indian consumers have spending large sums on food stuffs, regularly eating out with family and friends on week offs, churning up a huge appetite for casual dining restaurant and global quick service restaurant. Especially young Indian generations can be seen in spending millions worth of fast food at shopping malls, multiplexes, highways and other destinations. The habit of ‘eating out’ is developed spreads across metropolitan cities of the country. Even rural and semi-developed areas are not deprived of unique business opportunities. Many national and global corporations have already circumspect chances to reach maximum consumers. According to reports, Indian food industry had witnessed a vigorous growth in past couple of years.
If we talk about the numbers, the production of healthy snacks is increasingly high, with an amazing growth rate of 4 per cent annum, massive revenue of US $ 28 billion is estimated to achieve in forthcoming years. Now the question arise how to find niche in the industry because it is already spaced with proficient players. The barriers of entry are quite high but there is fair competition, no monopoly is seen. One can easily get franchise and start operations in desired locations. It is the concept that catches eye of consumers so always try to bring innovative to accomplish desired goals and objectives.