“Quality is our ingredient to success, the commitment to deliver delicious recipes consistently drives us and fulfilling customer demand is our responsibility”, said by MD of Box-o-burger. It is the values, culture, strategies and services that create an outstanding burger franchise because at present there are numerous brands offer franchise opportunities so to stand out you need to think different. Box-o-burger’s burger franchise plans are low investment as well as profitable, the brand is reluctant to western techniques. To stop global brands progress, it is essential to indulge aroma of Indian food culture, spices and ingredients in food preparation methods. Burgers, pizzas and other fast foods offered to people in India are made of western ingredients, for example use of mayonnaise, and cheese in burgers and pizzas gives wonderful taste to tongue.
During quick parties in corporates, the only comes it mind is fast food rather than traditional cuisines. In a survey conducted by Indian firm, it is observed that around 70% of respondents like to eat fast foods. People think ready-to-eat meals are convenient, time saving, affordable and enjoyable. At Box-o-burger, we’ve great care for customers’health; it is our duty to produce quality foods and we always appoint franchisees who share our mission and core values.
Fast food industry is generating enormous revenue;thanks to youth around the globe that consistently encourage food franchise players to produce something different which was never experienced before. For example, consumption of pizzas and burgers in USA is highest as compared to India but expansion of industry is larger in Indian markets. Big players like McDonalds, Domino’s pizza and Burger King don’t offer franchisees in tier 2 and 3 cities but people in these cities also show interest in ready-to-eat meals. Box-o-burger is affordable, easily replicate in any location; moreover western brands offer their own recipes, but it is also essential to produce dishes that give Indian twist. Over past few years, sales of popular fast food brands have been decreased, even franchise expansion is halted with entry of local brands.
In order to start own burger franchise, you need to “think differently act locally”. Additionally, research is also required to developed quality foods. It goes without saying that burger franchise is always a profitable business in India, sometimes challenges may occur due to eating-out spends and operational issues, but,fast food brands has come up with effective solutions.