Food franchise India a way towards affordable fast foods


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Indian restaurant chain market has grown steadily over the years but with the introduction of quick service restaurants a new energy is bring to fast food industry. The market of chain restaurants is projected to touch US $ 10 billion by 2020. Metropolitan cities likely to contribute majorly to food services market, Delhi, Mumbai and other 6 mini metros account for 20 percent market share. Due to increase corporate culture, rising disposable income and demand for ready to eat food items gives chain food service brands an opportunity to perform well. Restaurants like Box-o-burger and Andeywala have adopted food franchise India concept to create new path of success. During 2000-05, Indian food industry was dominated by unorganised market players but with the entry of new professional players, the market for organized food service industry will touch US $ 40 billion in coming years.

Digitalization play huge role in expansion of fast food franchise market share. The new technologies helped food brands to develop better online booking applications, food counter in physical and also delivery system. In addition food brands have offered discounts on various products, give cash back when payment done through online payment system. From 1 July 2017, multiple taxes like excise tax, VAT and services tax now coming to an end with the introduction of GST (goods and service tax). This may benefit existing players as well as encourage investors. Online food start ups are growing potentially in tier 1 and tier 2 cities. Culture of food trucks, mini mobile food car is expected to churn food franchise market share. All these business established now-a-days have transformed the way people enjoy traditional food items in earlier decades. Burgers, pizzas, Chinese, Italian and continental foods are now in fashion, consumers show great interest in consuming fast food products. Restaurant chain owners enjoying great in organized format.